[Your] Place; The Brand Behind The Name

Branding is a big decision.

I spent a long time trying to find the right name and image for my venture. The right words and the right look to encompass everything I want this company to be.

Being a designer left to my own devices I was, naturally, a nightmare. The prospect of virtually unlimited possibilities to promote myself and my design ethos to the world left me chasing my tail for weeks.

This issue was alien territory for me; it is not a problem I suffer with when realising my client’s dreams and aspirations. I rarely have difficulty when it comes to ascertaining another's desires and personality and infusing them into a space.

 

Thinking about what I want this company to be is how I came to the conclusion that my brand had to describe my ethos;

I am client focused.

 

I believe that good design is not all about high end glossy schemes, it is about thinking about the people and the place as a single entity and designing the space to the way the people within it choose to live, work and play. Good design is about really thinking through how a space will be used and designing and detailing it accordingly. I believe that no matter what your budget, requirements or restrictions there will be a way to make your space work as hard as you do to improve your standard of living.

Now came the task to find the name and words to encompass homes and workplaces, offices, gardens and public spaces and my design ethos. So I came up with:

Place; The universal description of a space, building or area with defined or infinite boundaries. A word that conveys belonging and ownership

Your; Belonging to you; of you; related to you

 

And finally I am really rather happy with it.